Prefill context, do not script robots
Send service, budget, and timeline in the first message so your team does not restart discovery. Human tone. Structured context. That is the weROI brief pattern.
One primary chat path
Multiple widgets confuse mobile users. Pick WhatsApp or form as primary. Secondary email is fine. Five floating bubbles are not.
Reply SLA is part of SEO
Ranking without reply speed wastes the click. Aim for same-day responses on new briefs. A fast site with a silent inbox is still a dead funnel.
Put the CTA near the decision
After proof and price, not only in the footer. Repeat once more at the end of long articles. Do not interrupt every paragraph with a chat popup.
Match Instagram to WhatsApp
If the Reel sells a US$150 starter path, the chat should not reopen pricing from scratch. Carry the offer through bio, site, and message.
Respect quiet hours with auto replies
A short auto reply that sets expectations is professional. A fake AI that invents prices is not. Tell people when a human will answer.
Track opens to booked calls
Count WhatsApp opens, qualified chats, and booked work. Vanity metrics belong on the Reel, not in your ops meeting.
Build it into the site from day one
weROI packages include a WhatsApp path on launch. Growth builds deepen SEO around that path. Open Work with us to start.